Wyre NFC
Project Details
Wyre NFC Card Solutions is a cutting edge technology company specializing in creating and providing unique NFC (Near Field Communication) products tailored to the specific preferences of various organizations. Their primary goal is to offer a seamless, high-tech solution that enhances the way businesses interact with their customers and clients.
Their NFC cards are not only visually distinct, reflecting the branding and identity of each organization, but also come integrated with modern analytical capabilities. This allows organizations to gather valuable data and insights from their interactions. For this project, I was tasked with translating their innovative service into an equally innovative online presence, complemented by a powerful backend dashboard.
The Challenge
The main challenge was to design and develop a highly creative website that truly matched the vibe and personality of the Wyre NFC brand. As a software providing platform, their website needed to be a standout piece to capture the attention of potential clients and also be clear as possible in what they are offering. Beyond just the public facing site, a comprehensive dashboard was essential for their clients to manage and track the NFC card interactions, adding another layer of complexity and utility to the project.
My Design Thinking Process (Website)
My design process for the website began with a deep dive into the Wyre NFC brand identity and their target audience. Understanding they were a startup with cutting edge tech, I recommended a one page website. This approach allows for a focused narrative, guiding users seamlessly through their offerings without the fragmentation of a multi-page site, which was also beneficial given their initial content volume.
The UI/UX strategy centered on creating an exceptionally fluid and responsive experience. I focused on crafting engaging micro-interactions that would make the site feel alive and intuitive. Key design tools like Figma and the Adobe Suite were instrumental in visualizing and iterating on these concepts. We also incorporated a light and dark mode toggle, offering users control over their viewing experience and enhancing accessibility. The goal was to make the website feel as smooth as "butter," ensuring every scroll and click was a delight.
Technology & Approach (Website)
To achieve the desired level of creativity, fluidity, and custom micro-interactions for the public-facing website, it was hardcoded using HTML, CSS, and JavaScript. This choice provided maximum control over the design execution and performance, crucial for a one-page site packed with animations and interactive elements.
- HTML5: For a semantic and structured foundation.
- CSS3 (with SCSS): For advanced styling, responsive design, and complex animations. SCSS helped in maintaining modular and manageable stylesheets.
- JavaScript (ES6+): To power the dynamic functionalities, micro-interactions, and the light/dark mode switch.
- GSAP (GreenSock Animation Platform): Leveraged for sophisticated animations and to ensure a high-performance, smooth visual experience.
Business consulting also played a role in aligning the website's features and user flow with Wyre NFC's startup goals and market positioning as well as pricing options.
Key Feature: Comprehensive Analytics Dashboard
A significant part of the Wyre NFC solution is its powerful backend dashboard. This crucial component was collaboratively developed with my partners, Rumesh and Zameeh. Together, we created an all-in-one platform for Wyre NFC clients to effectively manage their NFC card campaigns and track detailed analytics.
The dashboard offers a wide array of features and AI Intergration, including:
- Tracking the number of NFC scans.
- Monitoring scan locations and device information.
- Managing user profiles and interactions.
- Collecting and organizing leads through integrated forms.
- Support for multiple branch and admin levels, allowing for scalable management.
This sllek dashboard empowers Wyre NFC's clients with
actionable insights and full control over their NFC technology
investments. You can get a glimpse of its interface (though
full access requires a subscription) at:
dashboard.wyrenfc.com.
Overcoming The Hurdles & Delivering Value
The primary hurdle of making the website a "standout piece" was addressed by focusing on a unique, engaging user experience. The one page design, which artfully avoids feeling like a traditional single page, was key. This was achieved through creative sectioning, smooth scroll triggered animations, and distinct visual cues.
Ensuring the site was "fluid like butter" while incorporating micro-interactions and being fully responsive required careful optimization. The addition of the comprehensive backend dashboard, developed collaboratively, significantly amplified the value proposition for Wyre NFC, providing them with not just a marketing website but a full-fledged platform to offer their clients. This dual approach addressed both their need for a captivating online presence and a functional, data-rich management system.
Client:
Wyre NFC
Date:
1st May 2025
Location:
Dubai, AE & Colombo, Sri Lanka
Project Type:
Website & Dashboard Development
My Role & Services:
UI/UX Design (Website), Full-Stack Development (Website), Motion Graphics, Business Consulting, Dashboard Feature Conceptualization & Collaborative Development (with Rumesh & Zameeh).
Software & Tools:
Figma, Adobe Suite, HTML, CSS, JavaScript, GSAP (for website); Backend technologies for dashboard (as per collaborative build).
Key Features:
Creative one page website, fluid micro-interactions, light/dark modes, comprehensive analytics dashboard.
Project Goal:
Develop a standout creative website and a analytic dashboard to reflect Wyre NFC's brand and empower its clients.
Brand Guildlines:
View PDF
Graphic content:
View Socials
Website Live Preview:
wyrenfc.com
Dashboard Preview:
dashboard.wyrenfc.com
(Subscription may be required for full access)
