Gear UP

The GearUP Story: Game On!

The Kick off: More Than Just a Project

GearUP wasn't just another brief; it was a spark! This project, which also fuelled a university project, quickly grew into something bigger – a startup journey where I became a co-founder. The mission? To shake up how people book sports courts in Sri Lanka and beyond. We're talking about building a brand, a platform, and a community from absolute scratch.

The core idea behind GearUP is simple: make booking your favorite sports courts – Futsal, Badminton, you name it, super easy and instant. No more endless phone calls, just pure play.

The Playbook Problem: Why We Needed to GearUP

In Sri Lanka, booking a sports court was often a bit of a workout itself. Think manual bookings, endless phone tag, double bookings, and a whole lot of "he said, she said." This old-school system was frustrating for players and a headache for court owners trying to manage everything.

So, the main challenge was multi-layered:

  • Create a Brand from Zero: Logo, vibe, voice – the whole shebang for GearUP.
  • Solve Real-World Pain Points: Tackle the inefficiencies of manual bookings for both users and facility owners.
  • Build a Seamless Digital Solution: Design and develop a user-friendly platform for bookings, payments, and management.
  • Think Big: Lay the groundwork for a scalable SaaS platform.

The Game Plan: Who We're Playing For

Our goal was to create a go-to hub for all things sports bookings. This meant catering to:

  • The Sports Enthusiasts: Anyone looking to book a court for their regular game or a casual match.
  • The "Just Wanna Play" Crowd: People who simply want to find and book a nearby court without fuss.
  • The Corporate Teams: Companies needing to manage regular, permanent bookings for their staff.
  • The Court Owners: Providing them a slick dashboard to manage bookings, track revenue, and get valuable insights.

Designing the Win: Crafting the GearUP Vibe

This was where my passion for branding really came into play! We needed a look that screamed energy and sports. We landed on a vibrant green as the primary brand color, paired with dynamic, slightly italic fonts to give it that sporty, energetic feel. The GearUP logo was designed to be instantly recognizable and full of movement.

First up was the "Coming Soon" page – designed to be seamless, sporty, and build anticipation. Then came the main website, with a core focus on a mobile-friendly, intuitive UX. Using Figma and the Adobe Suite, we mapped out user flows and designed interfaces that made finding and booking a court a breeze.

- Check out the UI on Figma

Building the Arena: From Initial Code to Beta Power

The initial website was hardcoded using HTML, CSS, and JavaScript to get a solid, functional platform up quickly. This laid the foundation for what GearUP is today.

But we didn't stop there! For the GearUP dashboard (giving court owners the power to manage their empire) and the new Beta version of the website, I teamed up with my awesome partners, Rumesh and Zameeh. While they tackled the heavy lifting on the dashboard and the Next.js development for the Beta website (which is a total revamp!), I focused more on the brand integration and ensuring the user experience remained true to the GearUP vibe. This beta version, built with Next.js, is all about enhanced performance, scalability, and an even slicker user experience. Integrating a secure payment gateway was a crucial, time-consuming step, but essential for seamless transactions.

The Team Huddle: Overcoming Challenges

Every great game has its tough plays! We faced our share of challenges – from deeply understanding diverse user and client pain points (everyone from casual players to busy court owners) to integrating a reliable payment gateway. There was a lot of business analysis and consultation involved. We had to ensure every solution not only worked flawlessly but also aligned perfectly with the GearUP brand identity and guidelines. It was a constant process of listening, iterating, and problem-solving to get it just right.

The Long Game: Co-Founding, Growth & What's Next

This project evolved into a full-fledged startup, and I'm proud to be a co-founder of GearUP! It's been an incredible journey of learning, growing, managing socials (check us out on Insta!), and interacting directly with clients and customers. It’s about identifying problems and building mobile-first, design-friendly solutions.

And we're just getting started! Future plans include integrating WhatsApp bookings for even easier access – imagine booking your next game without leaving your chat! The ultimate vision is for GearUP to become a global SaaS platform, allowing any sports facility owner, anywhere in the world, to list their space and connect with players. It's a big, beautiful game plan!

Project Details
Date:
Feb 2023 - Ongoing
Location:
Colombo, Sri Lanka
Project Type:
Branding, UX/UI Design, Web Dev (HTML/CSS/JS & Next.js), Dashboard Dev, Business Strategy, Digital Marketing
My Role & Services:
Co-Founder; Lead on Branding & Identity, UI/UX Design (Website & Coming Soon), Initial Frontend Dev; Brand-side involvement in Dashboard & Beta Website (with Rumesh & Zameeh); Business Consulting & Analysis, Motion Graphics, Social Media Management.
Core Technologies & Tools:
Figma, Adobe Suite, HTML, CSS, JavaScript, Next.js (for Beta)
Coming Soon Page:
comingsoon.gearup.lk
Live Website Preview:
gearup.lk
Figma UI Design:
Explore UI on Figma
Client Proposal:
View Proposal
Digital Marketing (Instagram):
@gearup.lk
GearUP - Coming Soon Page Design
GearUP - Website User Interface
GearUP - Mobile Responsive View
GearUP - Dashboard Concept/Feature